THE SCIENCE OF IMPACT

STRATEGIC MEDIA PLANNING, BUYING AND ANALYTICS FOR MEASURABLE RESULTS

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PRECISION BRANDING MAKES AN IMPACT

Marketers today are challenged to balance top-of-funnel brand awareness with lower-funnel response. At Mediassociates, our Precision Branding approach to media planning and buying uses data innovation to blur those distinctions — and improve performance.

How? We go beyond basic media thinking to find first- and third-party data signals that pinpoint the most receptive audiences for your advertising message. We then match that data to high-impact media buys, from TV, OTT and online video to digital, mobile, search and social. And our robust, integrated measurement platform ensures advertising accountability.

So whether you’re a DTC marketer looking to move up into branding or a brand CMO trying to improve ROI, we can help.

MEDIA PLANNING <br> & BUYING

MEDIA PLANNING
& BUYING

DATA ANALYTICS <br> & INSIGHTS

DATA ANALYTICS
& INSIGHTS

PREDICTIVE <br> MODELING

PREDICTIVE
MODELING

COMMUNICATION <br> STRATEGY

COMMUNICATION
STRATEGY

eEFFECTIVE <br> PROGRAMMATIC

eEFFECTIVE
PROGRAMMATIC

MEDIA <br> INNOVATION

MEDIA
INNOVATION

Clients We Have Impacted

A Marketer’s Gameboard for Predictive Analytics

Read our ‘Gameboard’ approach for forecasting media results

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Our Passion, Our Project

We’ve kicked off a multi-year relationship with a rural mountaintop village in Honduras to help bring clean water and economic growth to its 250 residents.

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