“Why not just spend all of my digital media budget on Facebook, Google and Amazon? What would we really miss out on?” At Mediassociates we often hear that question but the answer’s not so simple. While there’s no denying the value of the walled garden platforms – Google, Facebook, and Amazon being the big 3...
There has been so much talk about Apple’s new privacy policy. Our head of digital, Jesse Rosenschein, breaks down what it really means for marketers, the ripple effects for Facebook , and provides a gameplan for a post IDFA world.
What does the impending “End of the Cookie” mean for digital marketers and how can they navigate this new environment? Mediassociates own Ben Kunz and Tim Lathrop break it down and help you plot a roadmap for success.
As an independent media agency, we're big believers in partnering with like-minded independent creative shops to win business together. Great partners complement each others strengths and deliver better results for clients. Our head of Business Development, Todd Engels, attributes over 50% of our new business wins to agency partnerships.
We are so proud to be recognized by Ad Age among the 2021 Best Places Work. It’s a great affirmation of the path we are on supporting our purpose, our people, and building our culture. Thank you to our great team who collectively create the culture we want. We will continue our efforts in Honduras...
Charting the path back to performance as marketers emerge from COVID-19 A version of this article was published by the AMA, click here to read it. CMOs planning campaigns for 2021 know they need to get back in the brand game.
SANDY HOOK, Conn., October 13, 2020 (MediaPost.com) – Jim Santa Barbara, who has been designing media analytics programs for over two decades, has joined independent media agency Mediassociates as head of analytics. Among other things he’s tasked with providing media attribution metrics across the full marketing funnel for clients.
When Ad Age asked us to write a column about emerging trends in agency “talent,” we noted teams now need to go beyond just skills or collaboration. The solution is to find ‘O-shaped people.” In our October 2020 column, we wrote: The great irony of COVID-19 is that while it has squeezed many agencies...
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