News & Insights

11/2/2021

Mediassociates win Arculus cryptocurrency account

We're thrilled to be working with our newest client, Arculus and CompoSecure, to launch their groundbreaking solution to crytpcocurreny storage and security.  A terrific partner with a revolutionary technology that will broaden cryptocurrency adoption.  We'll be providing integrated media planning, media buying, results forecasting and full-funnel analytics for Arculus.

10/17/2021

Mediassociates Bolsters Staff, Leadership Team As Client Roster Expands

We're proud to announce the promotion of  three of our senior executive - Jesse Rosenschein, Mark Mirsky, and Jim Santa Barbara -  to newly created roles to lead our growing teams and client roster.

10/15/2021

After Facebook’s outage, Brands need to Diversify their Platform Mix

When Facebook, Instagram, and WhatsApp all went down simultaneously in early October, millions of brands that rely on these three social platforms to speak to their consumers  -  and generate leads and conversions - were left high and dry. In this piece in AdAge, Jesse Rosenschein shares how advertisers can (and should) diversify their platform mix safely, smartly and profitably.

10/4/2021

Four ways to reach out-and-about US consumers in a pandemic and privacy-changed world

In this exclusive WARC feature, Jesse Rosenschein guides marketers on how to effectively reach their target consumer in a post-pandemic environment with heightened digital privacy concerns.

9/17/2021

Marketers, Stop Apologizing: It’s OK to Use Data

All the well-meaning conversation about tracking consumer data and privacy doesn't mean that personalization and one-to-one targeting is going the way of the Dodo bird.  Quite the opposite...it's here to stay and Ben Kunz will tell you why in this commentary from MediaPost.

7/10/2021

Mediassociates named “One of the best media agencies in the U.S.” by Campaign Magazine

We are proud to be featured in a new listing of "the industry's best creative and media agencies in the U.S." as rated by Campaign Magazine.  Huge thank you to our entire team who made this happen.

6/12/2021

Location-based ads can rebound despite Apple’s privacy changes

Problem: Your customers are out travelling and shopping again but the changing data privacy landscape makes personalization and targeting more difficult than ever. Jesse Rosenschein shares some insights on how "contextual targeting" can help fill the gap.

6/2/2021

Mediassociates Expands Executive Team

Our Executive team is growing! We’re thrilled to announce the promotion of Alicia Weaver to Vice President, Offline Activation, and the hiring of Christine Sheehan as Vice President, Account Strategy. We are excited to have both Christine and Alicia on the executive team and have them contribute to the future of Mediassociates!

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