Media Room
We invite you to join us in amplifying our impact. Read our latest press kit or request an interview with one of our media reps.
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We’re thrilled to welcome DXL Group, the leading retailer of Big and Tall men’s apparel, as our newest client. We’ll be handling media planning, buying and analytics for DXL with a focus on developing “Precision Branding” driven brand media campaigns to accelerate DXL’s growth. Excited to be working with this great brand and client.
We're proud to welcome NJM Insurance, one of the Mid-Atlantic region's leading property and casualty insurers, as our newest client. We'll be leading media planning, buying, and analytics for NJM while partnering with the Brownstein Group to help NJM continue to grow and expand their business.
Mediassociates has once again been recognized by Google as a Premier Partner for 2023, an award that places the agency among the top 3% of all Google partners in the U.S. This marks the third consecutive year that Mediassociates acheived Premier Partner status.
Incredibly proud to announce Jeff Larson has been named CEO at Mediassociates. Jeff’s been an inspirational leader since he joined our agency and has helped us more than triple in size. Most important, he embodies our culture and longstanding committment to philanthropy, community building, and servant leadership…whether packing meals at a food bank, launching DEI initiatives, or our Village Project in Honduras.
While Elon Musk continues to make waves and court controversy, for brands specifically looking to target male audiences, Twitter may present an opportunity. Twitter’s total audience size has long lagged behind the billions on Facebook and Instagram, but those numbers creeped up in recent years
Talk about a media revolution. Nielsen reports that TV viewers are continuing to ditch their old broadcast and cable habits, replacing them with connected TV and OLV options. Streaming and online video now make up more than 1 in 3 minutes of “television” viewing behavior in the United States.
The New Year is upon us and, guess what, gyms and fitness center are packed with people fulfilling their 2023 resolutions. You know it’s coming…this annual uptick in sales for gym memberships, weight-loss products, and fitness apparel. If fitness seasonality is so obvious, what else can we learn about business from past consumer demand?
Yes, it’s early to call it, but we expect TikTok to surge again in 2023. In an upcoming year where much of the ad industry continues to struggle — digital ad spending is forecast to inch up only 5% — TikTok is on fire in its growth. The social net was the most downloaded app in Q3 2022, with user growth of 571 million, and now reaches more than 20% of all global Internet users. TikTok has surpassed Twitter, Reddit, Pinterest and Snapchat in monthly active users, has replaced TV as the primary video channel among Gen Z, and is encroaching upon Google search as a starting point to find what you think you want.
We invite you to join us in amplifying our impact. Read our latest press kit or request an interview with one of our media reps.
DOWNLOAD PRESS KIT
MEDIA INQUIRIES