News & Insights

Agencies will partner with AtlantiCare to evolve the brand and expand awareness across South Jersey

Philadelphia, Pa. – Today, southeastern New Jersey’s largest healthcare system, AtlantiCare, announced Philadelphia-based Brownstein Group as its new creative agency of record, and Mediassociates as its media planning  and buying agency of record. Both agencies are members of Worldwide Partners, Inc., an international network of independent communications agencies who partner together to provide increased value and higher-quality services for their clients.  

Brownstein Group and Mediassociates will work alongside AtlantiCare to evolve and expand their brand campaign, “Rise with Us,” as the health system seeks to increase awareness of their expert care and strong commitment to the communities they serve throughout South Jersey.

“We’re thrilled to welcome Brownstein and Mediassociates as our new agency partners,” said Robin Wyatt, chief marketing and communications officer at AtlantiCare. “Their strategic insights, creativity and ability to collaborate as a unified team make them the right choice. This partnership will elevate how we tell the AtlantiCare story—showcasing the exceptional care our teams provide and the impact we’re making in the communities we serve.”

The work will highlight AtlantiCare as a whole, while also showcasing the top physicians, advanced technology, and groundbreaking treatments behind specialties such as neurosciences, cancer, heart, and vascular health. Utilizing Mediassociates’ strategic Precision Branding capabilities to drive the creative concepts developed by Brownstein, the two agencies will work closely together throughout their engagement with AtlantiCare to ensure the brand continues to connect with those they serve in South Jersey.

“We felt a kinship and a camaraderie with AtlantiCare immediately, and we’re ready to partner with them to create unstoppable work,” said Erin Allsman, president of Brownstein Group. “The expertise both Brownstein Group and Mediassociates bring to the table surrounding the healthcare media market in South Jersey is something we’re eager to utilize to better amplify AtlantiCare’s crucial mission to continue delivering great healthcare to the region.”

Ben Kunz, chief strategy officer at Mediassociates, agrees, “AtlantiCare has a strong vision for becoming a leader in healthcare. We know this will require evolutions and revolutions in media targeting and messaging. Our Precision Branding connects media, data-signal innovations and predictive analytics, and will be a new platform to help them achieve this objective. It is such an honor to work with their team.”

About Brownstein Group

Brownstein Group is an independent agency network based in Philadelphia, comprised of Brownstein, Red Thread PR, Nucleus Digital and Poster Child. Founded at the height of the Creative Revolution in 1964, we are one of the longest-running independent agencies in the country, offering expertise across brand strategy, advertising, public relations and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies including IKEA USA, Comcast Xfinity, DuPont™ Sorona®, TruGreen, Humana, The GIANT Company, Wawa, ACI Worldwide and NJM Insurance Group.

Brownstein Group is an Ad Age Small Agency of the Year, a PRNEWS Small Public Relations Firm of the Year finalist, and an inductee into Advertising Week’s Madison Avenue Walk of Fame.

About Mediassociates 

Mediassociates is a leading independent media planning, buying, and analytics agency working with mid-market companies looking to drive growth. With the advertising landscape shifting daily, Mediassociates’ Precision Branding guides brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. Clients include NJM Insurance, University of Phoenix, DXL Group, Mount Sinai Health System, Citizen Watches, Fannie Mae, Ziply Fiber, and MidFlorida Credit Union. Mediassociates has been named one of Adweek’s Fastest Growing Agencies and an Ad Age Best Place to Work.

About AtlantiCare

AtlantiCare is an award-winning integrated healthcare system based in Egg Harbor Township, New Jersey, whose team of more than 6,500 serves the community in over 110 locations in Atlantic, Burlington, Camden, Cape May, and Ocean counties of southern New Jersey. Committed to an innovative approach to providing the best care in the industry, AtlantiCare has a vision of building healthy communities that drives its mission of making a difference in health and healing, one person at a time. Learn more at atlanticare.org or call  888-569-1000.