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AI is Changing Media Planning, But People Are Still the Key to Success

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AI-powered tools can optimize campaigns, but real strategic media planning requires human insight. In this new MediaPost op-ed, Mediassociates CEO Jeff Larson explores why the best future isn’t AI vs. people, but AI AND people. Read the full article here:

https://www.mediapost.com/publications/article/403750/plannings-future-isnt-ai-vs-people-its-ai-and.html

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