When you compete against advertisers like GEICO and Progressive, your media has to be smarter. Mediassociates helps NJM move into innovative video media formats and uses data targeting and forecasting to help NJM Insurance Group reach consumers in their greatest moments of insurance need.
As the world coped with the COVID-19 pandemic, Mount Sinai needed to reassert its brand story to a nervous public. Mediassociates built media plans that tiered communications against discrete patient needs, mass-customizing creative to build brand and service line volume.
High-speed internet is an intensely competitive category. We refined Ziply’s understanding of its segments and launched neighborhood-level targeting to accelerate its Northwest rollout. Our forecast platform became core to all internal planning.
So many consumers, particularly first-generation Americans and underserved communities, need help preparing for home ownership. From building credit to buying mortgages, information is key. Mediassociates guided Fannie Mae in multicultural and digital targeting innovation to help diverse groups find their dream homes.
Mediassociates helped this iconic watch brand wind up sales among growth audiences, such as Hispanics, while launching breakout branding in the NYC annual tree lighting ceremony.
Destination XL, the largest ecommerce and physical store retailer of men’s big and tall clothing, needed to accelerate branding and sales. Mediassociates uncovered new audience insights and geo-growth opportunities while partnering with DXL’s creative agency to hone a brave new campaign.
Mediassociates has run more than 12 national campaigns for the CDC, helping the public stop smoking, prepare for pandemics, and get vital vaccinations. From HCP targeting to sensitive communications, we excel.
Everyone thought of Panasonic as a consumer electronics company, but business leaders didn’t give them credit for being a B2B technology leader. To shift perceptions, Mediassociates profiled IT executive decision-makers and deployed Precision Branding to reach them upstream in their purchase-decision customer journeys.
How do you accelerate growth for a leading fitness app? Mediassociates guided Strava in identifying three unique customer needs groups, then aligned Precision Branding to each group in U.S. markets with full-funnel, integrated media.