Our unique Precision Branding approach aligns the best of brand and performance media to deliver better business outcomes for our clients.
Precision Branding, powered by our precisionbranding.ai platform, pulls three primary levers to find your audience when they are most receptive to your message:
Leveraging our proprietary audience tools with 1P and 3P data, we find signals of “modality” that empower your brand to reach prospective customers when they are most receptive to your advertising message throughout the entire funnel.
We connect these data signals to high-impact media across TV, OTT, OOH, online video, digital, audio, social, and even print, ensuring measurable performance and rapid campaign optimizations.
Our advanced analytics and attribution models integrate, enhance, and accelerate insights that result in reduced media costs and increased customer response.
As a full-service advertising media agency, we do it all in-house. That means better integration, better alignment to client goals, and the ability to move swiftly and nimbly to react to market conditions.
We leverage deep audience insights and proprietary benchmarking data to forecast potential outcomes and link the full funnel before a dime is spent. Backed by world-class audience and media research tools and our precisionbranding.ai platform, we can pre-optimize and accelerate performance from the start.
We predict and better control marketing and business outcomes with predictive modeling. By anticipating performance outcomes, pre-optimizing your media investments, and analyzing historical data and market trends, we can help you make informed decisions that improve ROI.
We negotiate the best rates and placements to maximize the power of your investment. Our transparent process and strong media relationships ensure your campaigns achieve optimal visibility and performance across traditional and digital platforms. And savings matter too. We typically drive 20% or more in negotiated rate reductions and value-add.
If you’re drowning in marketing data, we help you find clarity by employing advanced measurement techniques, including marketing mix modeling, campaign testing plans, and full-funnel lift analysis to analyze campaign performance. Our clear, actionable insights will inform future strategies and enhance advertising effectiveness.
Our effective programmatic team gives you direct access to the leading DSPs, at scale, to automate and optimize media buying. In contrast to the managed services provided by third parties, we ensure precise targeting, frequency capping, and brand safety, with real-time optimizations delivering highly efficient and effective campaigns that reach your desired audience with maximum impact.
Reach your audience at the right moment, enhancing engagement and conversion rates through data-driven insights and advanced analytics. We harness the power of first-party and third-party data, identity graphs, shopper data, and search-signal data to drive innovation and customer acquisition. By integrating multiple data sources, we enable more-precise targeting and personalized strategies.
If you have a big marketing puzzle connected to paid media, we can help. We can perform advertising campaign audits, customer journey mapping, analysis of customer segmentation, media usage, conversion optimization, and marketing and sales organization alignment – all with specific performance forecasts that will bring new clarity to your strategy.