800.522.1660
information@mediassociates.com

Tools

Mediassociates knows advertising works.

To what degree it works is always the question.

See how better thinking can generate better results by trying our simple tools, which show how adjusting your media tactics can make huge improvements in performance.

OpenMedia Targeting Tool

CloseMedia Mix Optimization Tool

Tool 2: Your advertising budget is like an investment portfolio. Some ad media works well, and other media doesn't. Our job is to identify the media that works, and then to help rebalance your advertising to improve ROI.

To see how rebalancing your media plan boosts results, answer these questions.

This table shows your probable current performance, with one-fifth of your advertising media driving most of your actual responses:

	Ad budget	Cost per inquiry	Inquiries	Year 1 revenue	Generated revenue

Tier A
Tier B
Tier C
Tier D
Tier E

Results: Totals
This table shows your improved performance** if we reallocate funds:

	Ad budget	Cost per inquiry	Inquiries	Year 1 revenue	Generated revenue

Tier A
Tier B
Tier C
Tier D
Tier E

New results after media mix is rebalanced:
Totals

Contact us to learn more

* Estimate for current advertising performance is based on a 10:1 ratio in advertising responses from different media outlets.
** Improved performance is calculated by shifting 50% of funds previously in media tier E to tier A; 30% to tier B; and 20% to tier C.
*** For simplicity, this model does not calculate the net present value of customer lifetime value. Future value could be adjusted based on inflation etc.

Contact Us

Thank you for inquiring about our services.

Mediassociates
One Ives Street, Danbury, CT 06810
Phone 800.522.1660
Fax 203.797.1400
information@mediassociates.com

Directions to our office

From New York From Hartford, CT

I-84 East
Straight off exit 5
Right at 2nd Light
7/10th of a mile to Patriot Garage
(right at 3rd Light)
Park in garage and exit near elevators
One Ives Street is the brick building to the right of the Green
Enter through sliding doors
Mediassociates is on the third floor.

Ask A Quick Question

Thank you for inquiring about our services. We'll do our best to get back to you within 30 minutes (Mondays through Fridays).

Mediassociates
One Ives Street, Danbury, CT 06810
Phone 800.522.1660
Fax 203.797.1400
information@mediassociates.com

Directions to our office

From New York From Hartford, CT

I-84 East
Straight off exit 5
Right at 2nd Light
7/10th of a mile to Patriot Garage
(right at 3rd Light)
Park in garage and exit near elevators
One Ives Street is the brick building to the right of the Green
Enter through sliding doors
Mediassociates is on the third floor.

Job Form

We are not currently hiring, but if you would like us to keep your resume on file please feel free to submit it here.

Mediassociates
One Ives Street, Danbury, CT 06810 Phone 800.522.1660
Fax 203.797.1400
information@mediassociates.com

Directions to our office

From New York From Hartford, CT

I-84 East
Straight off exit 5
Right at 2nd Light
7/10th of a mile to Patriot Garage
(right at 3rd Light)
Park in garage and exit near elevators
One Ives Street is the brick building to the right of the Green
Enter through sliding doors
Mediassociates is on the third floor.

1.	What is your total advertising budget?
2.	What is your average cost per inquiry? (e.g. $50)
3.	What % of inquiries turn into sales?
4.	How much revenue does the average new customer generate in the first year?
5.	How much revenue does the new customer generate over its entire lifetime?

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Company:
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Tools

Mediassociates knows advertising works.

To what degree it works is always the question.

Ask A Quick Question

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