Our media planning services include four basic deliverables:

• Demographic targeting. Analysis of your target demographic groups and how they use media. We use leading research tools such as MRI, a national study of 26,000 U.S. consumers, to pinpoint your prospects' media preferences.
• Geographic targeting. Assessment of geographic waste. Many regional or local media campaigns have "spill," where some of your advertising falls outside a target geography. We use mathematical analysis to determine the exact percent of your buy that is wasted, and then optimize the overall media plan to remove waste and free up funding.
• Media forecasts. Sophisticated forecasting of impressions, CPM, GRPs, and lead generation. Our media plans are more than flowcharts — they express the exact impression counts you will achieve, and compare the cost options of different media formats.
• Advertising measurement. We will advise your marketing or communications team on the newest ways to measure ad response and ROI. We provide this service to all clients. Options include phone tracking systems, URLs, awareness tracking studies, call intercepts, surveys, or list backmatching. Because results matter, we build result measurement into the campaign.