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Media Dictionary
- Web 2.0: A term describing one of three new trends in internet communications in the 2001-2010 decade, including (a) the migration of software interfaces from PCs into web browser windows, such as Google Maps, (b) the emergence of online social networks in which single users can easily communicate to peers and control what they send and receive, such as in Facebook, or (c) a design motif of the mid-2000s that used pastel colors and rounded corners, primarily in web-based creative.
- Widget: A portable, small Web program that provides functionality similar to that of a software program. Widgets became popular with the release of the new Apple OSX operating system in the early 2000s, which included small, graphically intensive windows showing mini-web feeds for weather, stock reports, and airline schedules. Widgets expanded into social networks such as Facebook, and created the opportunity for marketers to "go viral" with a small application such as a Scrabble game variation that could be passed among millions of users. Widgets represent the movement of software off of the desktop or laptop PC into the internet, and create many opportunities for interactive programs in which users can input information, manipulate results, and pass the interactive tool into their network of friends or colleagues.
- Word of Mouth: A marketing approach where marketers seek to engage customers in spreading word of their product or service to other customers. Word of mouth differs from Viral Marketing in that it tends to dissipate after a few contacts, where viral marketing can reach exponentially thousands or millions of people if successful.
- World Wide Web (Web): The system of interlinked documents, video and resources made available via the internet collection of computer networks.
- Widget: A portable, small Web program that provides functionality similar to that of a software program. Widgets became popular with the release of the new Apple OSX operating system in the early 2000s, which included small, graphically intensive windows showing mini-web feeds for weather, stock reports, and airline schedules. Widgets expanded into social networks such as Facebook, and created the opportunity for marketers to "go viral" with a small application such as a Scrabble game variation that could be passed among millions of users. Widgets represent the movement of software off of the desktop or laptop PC into the internet, and create many opportunities for interactive programs in which users can input information, manipulate results, and pass the interactive tool into their network of friends or colleagues.
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