800.522.1660
information@mediassociates.com

Media Dictionary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

30-Sheet Posters: Outdoor panels typically 9'6" high and 21'7" wide. See Billboard.

Target Audience Rating Point (TARP): A term for rating that applies to a specific demographic audience, such as women ages 18-24.

Time Spent Listening (TSL): The estimated average time a listener spent with a radio station during a daypart.

Total Rating Points (TRP): The total percent of the population exposed to an ad impression, calculated as Reach x Frequency. Also known as Gross Rating Points (GRP). In outdoor advertising, TRPs refer to daily circulation over a week. One rating point equals 1% of the market population.

Total Survey Area (TSA): A geography area that includes the Metro Survey Area and may include additional counties or land areas.

Trademark: A distinctive sign to mark the source of a product or service, and a form of intellectual property.

Train Cards / Car Cards: In outdoor advertising, displays of various sizes posted inside buses, subways and commuter trains.

Transit Shelter / Bus Shelter panel: In outdoor advertising, a standard backlit ad panel built into freestanding structures at bus stops.

Contact Us

Thank you for inquiring about our services.

Mediassociates
One Ives Street, Danbury, CT 06810
Phone 800.522.1660
Fax 203.797.1400
information@mediassociates.com

Directions to our office

From New York From Hartford, CT

I-84 East
Straight off exit 5
Right at 2nd Light
7/10th of a mile to Patriot Garage
(right at 3rd Light)
Park in garage and exit near elevators
One Ives Street is the brick building to the right of the Green
Enter through sliding doors
Mediassociates is on the third floor.

Ask A Quick Question

Thank you for inquiring about our services. We'll do our best to get back to you within 30 minutes (Mondays through Fridays).

Mediassociates
One Ives Street, Danbury, CT 06810
Phone 800.522.1660
Fax 203.797.1400
information@mediassociates.com

Directions to our office

From New York From Hartford, CT

I-84 East
Straight off exit 5
Right at 2nd Light
7/10th of a mile to Patriot Garage
(right at 3rd Light)
Park in garage and exit near elevators
One Ives Street is the brick building to the right of the Green
Enter through sliding doors
Mediassociates is on the third floor.

Job Form

We are not currently hiring, but if you would like us to keep your resume on file please feel free to submit it here.

Mediassociates
One Ives Street, Danbury, CT 06810 Phone 800.522.1660
Fax 203.797.1400
information@mediassociates.com

Directions to our office

From New York From Hartford, CT

I-84 East
Straight off exit 5
Right at 2nd Light
7/10th of a mile to Patriot Garage
(right at 3rd Light)
Park in garage and exit near elevators
One Ives Street is the brick building to the right of the Green
Enter through sliding doors
Mediassociates is on the third floor.

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