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Media Dictionary
- Sample Target: For Arbitron radio ratings, the in-tab diary sample size for a given survey area.
- Scarborough Research: A research organization measuring lifestyles, shopping patterns, media behaviors, and demographics of U.S. consumers.
- Search Engine Marketing (SEM): Paid text ads that appear on search engines such as Google and Yahoo!; these ads typically include 3 lines of text and when clicked on take the web user to the advertised web site.
- Search Engine Optimization (SEO): The practice of structuring a web site and links to it to increase the web site's ranking on search engine results pages, such as Google search results. SEO typically involves two strategies: (a) making the page more relevant by adding content germane to the search results, and (b) creating a network of links from other web sites back to the original site. SEO is difficult and is controversial; some agencies offer to provide SEO services that may be questionable and can result in a web site being blacklisted by Google. Some SEO experts advise clients to avoid trying to "game" the search system and instead simply to build web sites with relevant content. If relevancy rises, so will the page rankings in search results.
- Server: In information technology, a service is a device that performs services for connected clients such as the transmission of data. The internet is based on a client-server model, in which web pages are "served" by information storage devices running constantly around the world.
- Share: The percentage of the TV viewing audience watching a specific program or station.
- Simmons Market Research Bureau: A research organization monitoring more than 8,000 brands in 460 product categories with more than 600 lifestyle characteristics.
- Simulcast: The simultaneous broadcast of one station's total broadcast by a second station, with the exception that the two stations may air different commercials or public service announcements during breaks.
- Social Media: A broad term for media channels that enable individuals to participate in Social Networks. Examples include web sites that create a platform for individuals to manage social networks (such as Facebook); applications within such sites that enable communication among the nodes of the network (such as Facebook's widgets); or other media channels that allow users to communicate with networks of contacts via cell phone or other input devices (such as Twitter). Social media, in definition, is media that enables users to communicate with a discrete peer network and maintain some level of personal control.
- Social Network: A group of individuals where each person acts as a node within a broader network, typically linked by some common interest such as values, relations, finances, etc. The term social networks became popular in the mid-2000s with the rise of web sites that replicated groups of social interests and gave users control over which network they could participate in; examples included Friendster, MySpace, and Facebook.
- Social Tagging: Attaching short, descriptive keywords to an online piece of content, such as a blog posting or photograph. The keyword "tag" allows users to search for information later by finding all content listed under that tag.
- Some Rights Reserved: A property rights tag developed by Creative Commons that provides flexibility in sharing content, as an alternative to "All Rights Reserved." The intent is to also allow users to share the content with others as long as they provide attribution of the source. The creator of the content may benefit from this approach in that his or her content may reach many more people than otherwise would be allowed in standard publishing formats, where republishing rights are restricted.
- Spam: Unsolicited bulk email.
- Spot Cable: Commercials placed on local cable systems by national or regional advertisers who typically advertise in multiple markets.
- Spyware: An unethical online advertising approach in which an external application alters the settings on a user's computer and attempts to direct the computer to specific web sites, or to deliver intrusive ads such as pop-up windows, or to monitor the computer user's behavior. These applications are typically difficult to remove and slow the computer's performance. Also known as Malware.
- SQAD: A provider of media cost forecasting, allowing media planners to developed detailed spending forecasts in broadcast in the top 210 television markets and 287 radio markets.
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