800.522.1660
information@mediassociates.com

Media Dictionary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Makegood: Unpaid inventory provided by a media vendor as compensation for problems arising in a paid schedule. These problems can consist of missed spots or insertions, poor ad reproduction, or scheduling and placement issues.

Malware: An unethical online advertising approach in which an external application alters the settings on a user's computer and attempts to direct the computer to specific web sites, or to deliver intrusive ads such as pop-up windows, or to monitor the computer user's behavior. These applications are typically difficult to remove and slow the computer's performance. Also known as Spyware.

Marketing: In its broadest definition, marketing is the management of supply and demand: the analysis of customer needs, the development of corresponding products or services to meet those needs, and the management of communication, financial value, and product distribution flowing between producer and consumer. In other definitions, marketing is seen as limited to the creative aspects of advertising, distribution and selling. Key areas of marketing specialty include advertising, branding, direct marketing, public relations, research, strategic management, database marketing, and search engine marketing.

Marketing Mix: A concept developed in the 1960s that seeks to optimize marketing and sales by managing four variables: Product, pricing, promotion, and placement (or distribution). This "four Ps" model is most useful when dealing with product-focused sales of low-value consumer goods. The model has inadequacies with more complex models such as business-to-business sales, industries with complex demand chains (such as healthcare, where there is a long, complex series of suppliers, producers, referrals, providers, specialist providers, decision-makers, and end customers), and service industries. For example, the "four Ps" model seeks to focus on sales within a short timeframe, where a service industry might need to focus instead on the broader customer relationships that lead to high customer Lifetime Value.

Markup Language: Code that provides a way to combine text and extra information about it, such as which words in the text are bold or how accompanying photos fit next to the text. HTML, used to structure most web pages, is a Markup Language.

Media: In advertising, media refers to the various media channels used to deliver a communications message. Examples of media include billboards (known as outdoor or out-of-home in the industry), radio, broadcast TV, cable networks, magazines, newspapers, internet advertising, guerilla marketing, events, and search engine marketing.

Mediamark Research Inc. (MRI): A research organization providing media planners with in-depth surveys of 26,000+ U.S. residents' demographics, product usage, media usage, and media behavior. MRI research is one of the benchmark tools for effective media planning, allowing media planners to evaluate how each subset of a demographic population prefers to consume media vs. the national average.

Media mix: The combination of different media channels into an integrated marketing campaign.

Media Planning / Media Buying: The research, planning, and negotiations required to implement advertising. Media planning is the service of researching target customers and media outlets, and then developing plans showing how ads are staged in each media channel over time for maximum impact. Media buying is the service of executing the plan, including negotiating rates with media outlets, submitting orders, finalizing schedules, trafficking advertising mechanicals, ensuring quality control, and developing post-buy reports. See Creative.

Metro Survey Area (Metro): A geographic area used for radio targeting which includes the primary reporting area for radio stations.

Metro Totals: Total reported listening to radio in the Metro Survey Area or DMA, which includes all types of radio stations in that area.

MIMI (Multi-Purpose internet Mail Extensions): An approach in email marketing where both HTML and text formats are sent to an email list, and the server sends the appropriate format based on the type of email the recipient is able to receive.

Mobile Billboards: Outdoor displays typically attached to trucks and viewed from locations on the road.

Mobile Marketing: Term for marketing to consumers via cell phones. Mobile marketing became popular in Europe and Asia in the early 2000s and in the mid-2000s began expanding in the United States. A common form of mobile marketing is SMS, or Short Message Service.

Must-carry: An FCC requirement that cable systems must carry all local broadcast television signals in their markets.

Name:
Company:
Email:
Phone:
Comments:

Name:
Company:
Email:
Phone:
Question:

Name:
Phone:
Email:
Resume:
Question:

Media Dictionary

Ask A Quick Question

White Papers

Blog Feed

Contact Us

Ask A Quick Question

Job Form

Whitepapers

Tell us about yourself

Select your whitepaper