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information@mediassociates.com
Media Dictionary
- Impressions: Number of individual exposures to a media vehicle. For example, in online advertising, an impression is one view of one page by one user.
- In-home Readers: People who read a copy of a print publication in their home. See Out-of-home Readers.
- Inflatables: Gas-filled, three-dimensional displays used at special events or point-of-sale displays.
- internet: The global collection of interconnected computer networks. It differs from the World Wide Web in that the internet is infrastructure (copper wires and fiber-optic cables) while the Web is a collection of documents and other resources. The internet provides services other than the World Wide Web such as email and file sharing.
- IP Address: A unique number assigned to each device connected to the internet.
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