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Media Dictionary
- Geo-targeting: In online advertising, an approach to target banner, video or text ads so they appear only on web sites within a given geographic area. Geo-targeting can improve online ad relevance and in many cases can reduce online advertising costs.
- Gross Rating Points (GRPs): The percent of the population exposed to an ad impression, calculated as Reach x Frequency. GRPs are commonly used in broadcast as a yardstick to measure the overall weight of a campaign during a given time period, for example, targeting 100 GRPs per week on radio. Note: GRPs do not account for duplication in measurement, so a schedule of 100 GRPs might mean 100% of the population was exposed to the ads 1 time on average, or 1% of the population was exposed to the ads 100 times.
- Guerilla Marketing / Guerrilla Marketing: Term for alternative or non-traditional marketing that combines elements of street visibility, Viral Marketing, and public relations. Examples include street teams of brand advocates handing out information; portable, temporary outdoor projection billboards; use of graffiti or removable street art; and staging of high-profile public events.
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